When people think about selling property, auctions often get all the attention. But here in Tasmania, auctions aren’t always the best fit — and they’re certainly not the only way to achieve a great result.

In fact, many of the most successful sales across Hobart and Southern Tasmania happen without an auction campaign at all. The key is choosing the right strategy for the home, the market conditions, and the type of buyer you want to attract.

Here are some of the most effective non-auction sales strategies we’re seeing work well right now.

1. Private Treaty: Still the Go-To for Tasmania

Private treaty remains the most common and reliable method of sale across Tasmania. It gives buyers time to consider the property, organise finance, and negotiate sensibly — which suits the way many local buyers prefer to purchase.

This strategy works particularly well for:

• Family homes

• Lifestyle properties

• Acreage or semi-rural homes

• Buyers who need finance approval

With the right pricing and presentation, private treaty allows sellers to test the market, gauge buyer feedback, and adjust if needed — without the pressure of a fixed auction date.

2. Offers Over / Price Guide: Creating Buyer Engagement

An “Offers Over” or price guide strategy can be very effective when demand is steady but not frantic.

Rather than locking into a fixed asking price, this approach:

• Signals value to buyers

• Encourages multiple parties to engage

• Leaves room for competitive offers

It’s often used when a home is well-presented and expected to attract more than one buyer, but where an auction may feel unnecessary or risky.

In Tasmania, this strategy tends to resonate with buyers who want clarity, but also understand there’s room to negotiate for the right property.

3. Set Price: When Certainty Matters

For some sellers, certainty is more important than chasing the last dollar. A set price strategy offers transparency and simplicity — buyers know exactly where they stand from day one.

This approach works well when:

• The market value is clear

• The property is comparable to recent sales

• The seller wants a straightforward process

It can also reduce back-and-forth negotiations and attract buyers who are ready to act quickly.

4. Off-Market Sales: Quietly Effective

Off-market sales are becoming increasingly popular in Hobart and surrounding areas, especially for higher-end homes or sellers who value privacy.

By marketing directly to a qualified buyer database, sellers can:

• Avoid public advertising

• Reduce disruption and open homes

• Still achieve strong results

This strategy works best when the agent has an active pool of buyers and a clear understanding of who is currently looking.

5. Expressions of Interest (EOI): Good for Unique Properties

For properties that don’t fit neatly into a pricing box — such as character homes, development sites, or mixed-use properties — an Expressions of Interest campaign can be a smart alternative.

EOI campaigns allow:

• Time for buyers to do their due diligence

• Broader market feedback

• Consideration of non-price terms, not just the offer amount

This is particularly useful when there’s no obvious comparable sale to anchor pricing.

The Right Strategy Makes All the Difference

There’s no single “best” way to sell a home — especially in a market as diverse as Tasmania’s. What matters most is matching the strategy to:

• The property itself

• Current buyer demand

• Your personal goals and timeframe

A well-chosen sales strategy can mean less stress, stronger negotiation, and ultimately a better outcome.

If you’re considering selling and want to talk through which approach suits your home and the current market, having an informed conversation early can make all the difference.